Churn Rate
The percentage of customers who stop using a product or service during a specific time period.
102 topics found for
“customer support”
Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Sandler Pain Funnel
A sales technique used to uncover a prospect's pain points through a series of targeted questions.
i18n
Numeronym for the word "Internationalization" (I + 18 letters + N), enabling localization for different languages, regions, and cultures without requiring extensive rework.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
Working Backwards
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
Lead Management
The process of tracking and managing potential customers from initial contact through to sale.