Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
170 topics found for
“customer support”
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Lead Conversion Rate
The percentage of leads that convert into customers.
Product vs. Program
Products are individual items or services designed to meet specific customer needs, while programs are collections of related projects and products managed together to achieve broader strategic goals.
Sales Pipeline
A visual representation of the stages a sales opportunity goes through, helping to track progress and forecast revenue.
Service Transformation
The process of fundamentally changing how a service is delivered to improve efficiency, user satisfaction, and overall effectiveness.
Staffing Ratio
A strategy used to determine the proportion of various SMEs needed to support a pipeline of work.
Agile Transformation
The process of transitioning an organization to agile methodologies, including changes in culture, processes, and practices.