Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.
A behavior change method that encourages the adoption of small, easy-to-do habits that can lead to larger, sustainable behavior changes.
An organizational environment that encourages and supports creative thinking, risk-taking, and the pursuit of new ideas.
The day-to-day activities required to produce goods and services, manage resources, and support business functions.
A blend of physical and digital experiences to create a cohesive user experience.
Detailed, Estimated, Emergent, and Prioritized (DEEP) is an agile project management framework for a well-maintained product backlog.
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.