Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
A technique that visualizes the process users go through to achieve a goal with a product or service.
A user experience design methodology focused on rapid iteration, collaboration, and learning through experimentation.
A system of design variables used to maintain consistency in a design system, such as colors, fonts, and spacing.
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
The study of the principles and practices that inform and guide the design process.
A collection of reusable components, guided by clear standards, that can be assembled to build any number of applications, ensuring consistency and efficiency.
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox.
A type of long-term memory involving information that can be consciously recalled, such as facts and events.