Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
The difference between a brand's desired perception and the actual perception held by consumers.
The deteriorating quality of decisions made by an individual after a long session of decision making, due to mental exhaustion.
The process of estimating future sales based on historical data, trends, and market analysis.
A recommendation system technique that makes predictions about user interests based on preferences from many users.
A philosophy that emphasizes reason and logic as the primary sources of knowledge and truth.
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
The practice of guiding and inspiring teams to create effective, user-centered design solutions that align with business goals.
The tendency for the first items presented in a sequence to be remembered better than those in the middle.