Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
813 topics found for
“customer support”
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Tree Testing
A usability technique used to evaluate the findability and labeling of topics in a website's structure by having participants find specific items in a simplified text version of the site.
Material Design
A design language developed by Google that uses shadow, depth, and motion to create a realistic and intuitive user interface.
Decision Paralysis
A state of overthinking and indecision that prevents making a choice, often due to too many options or uncertainty.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Six Sigma
A data-driven methodology aimed at improving processes by identifying and removing defects, and reducing variability.
Principle of Choices
The Principle of Choices is an information architecture guideline that emphasizes providing users with meaningful options to navigate and interact with a system.
Design Maturity
The level of sophistication and integration of design practices within an organization's processes and culture.