Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
24 topics found for
“customer touchpoints”
Entry Point
The first interaction or touchpoint a user has with a product or service, crucial for making a strong first impression.
Phygital
A blend of physical and digital experiences to create a cohesive user experience.
Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
Experience Team
A team focused on designing and improving the user experience across products and services.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.