Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
The characteristics and qualities that define a brand and distinguish it from competitors.
Build-Measure-Learn (BML) is a feedback loop used in Lean Startup methodology where a product is built, its performance is measured, and learnings are used to make improvements.
Business Intelligence (BI) encompasses technologies, applications, and practices for the collection, integration, analysis, and presentation of business information.
The ability to deliver products or services in the most cost-effective manner without sacrificing quality.