Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
29 topics found for
“dark patterns”
Disguised Ads
A dark pattern where advertisements are disguised as other types of content or navigation to trick users into clicking on them.
Sneak Peek
A dark pattern where users are shown a preview of content that is then gated behind a paywall or sign-up.
Sneak Into Basket
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Privacy Zuckering
A dark pattern where the user is tricked into publicly sharing more information about themselves than they intended.
Obfuscated Options
A dark pattern where options to opt out or cancel services are deliberately hidden or made difficult to find.
Misdirection
A dark pattern where the design focuses the user's attention on one thing to distract them from another.
Friend Spam
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts.