Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
468 topics found for
“data”
Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
Business Viability
The potential for a project or solution to be economically sustainable and profitable.
Converted Lead
A lead that has successfully become a customer.
Retention
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
OKR
Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
AWS
Amazon Web Services (AWS) is a comprehensive cloud computing platform provided by Amazon that offers a wide range of services including computing power, storage, and databases.