Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
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OCM
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.
WSJF
Weighted Shortest Job First (WSJF) is a prioritization method used in agile and lean methodologies to maximize value by comparing the cost of delay to the duration of tasks.
Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
MBSE
Model-Based Systems Engineering (MBSE) is a methodology that uses visual modeling to support system requirements, design, analysis, and validation activities throughout the development lifecycle.
Augmented Intelligence
A design pattern that combines human and machine intelligence to enhance decision-making and problem-solving.
Bundling Bias
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.
Working Backwards
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.