Value Innovation
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.
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Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
RankBrain
A machine learning-based search engine algorithm used by Google to help process search queries and provide more relevant results.
Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
Product Vision
A high-level description of the future state of a product, outlining its purpose, target audience, and key differentiators.
Mura
A Japanese word meaning inconsistency or variability in processes.
Bottom-Up IA
An approach to information architecture that starts with the details and builds up to a comprehensive structure.