Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
468 topics found for
“data”
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
Ontology
A structured framework for organizing information, defining the relationships between concepts within a specific domain to enable better understanding, sharing, and reuse of knowledge.
Business Analytics
The process of using statistical analysis and modeling to explore and interpret business data to make informed decisions.
Predictive Analytics
The use of statistical techniques and algorithms to analyze historical data and make predictions about future outcomes.
Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
Demographic
Statistical data relating to a particular population and groups within it.
Instrumentation
The process of designing, developing, and managing tools and techniques for measuring performance and collecting data.
Deductive Research
A research approach that starts with a theory or hypothesis and uses data to test it, often moving from general to specific.