Grounded Theory
A research method that involves forming a theory based on data systematically gathered and analyzed.
468 topics found for
“data”
Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
Sales Metrics
Data points that represent an individual's, team's, or company's performance in the sales process.
Digital Phenotyping
The use of data from digital devices to measure and understand individual behavior and health patterns.
Privacy by Design
A framework that incorporates privacy considerations into the design and development of products and services from the outset.
360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
Ontology vs. Taxonomy
Ontology is a comprehensive model that includes entities, their attributes, and the complex relationships between them, while taxonomy is a hierarchical classification system that organizes entities into parent-child relationships.
Prescriptive Analytics
The use of data, algorithms, and machine learning to recommend actions that can achieve desired outcomes.
McNamara Fallacy
The error of making decisions based solely on quantitative observations and ignoring all other factors.