Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
53 topics found for
“data collection”
KOS
Knowledge Organization System (KOS) refers to a structured framework for organizing, managing, and retrieving information within a specific domain or across multiple domains.
Wizard of Oz Testing
A usability testing method where users interact with a system they believe to be autonomous, but which is actually operated by a human.
User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
CSM
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.
Crawling
The process by which search engines systematically browse the internet to index and retrieve information from websites.
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.