Courtesy Bias
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.
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“data deletion”
Base Rate Fallacy
A cognitive bias where people ignore general statistical information in favor of specific information.
Extension Neglect
A cognitive bias where people ignore the relevance of sample size in making judgments, often leading to erroneous conclusions.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Sentiment Analysis
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed.
Naturalistic Observation
A research method that involves observing subjects in their natural environment.
Personalization
The process of tailoring a product or experience to meet the individual needs and preferences of users.
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
p13n
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.