Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
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Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Performance Metrics
Measurements used to evaluate the success of an organization, employee, or process in meeting goals.
Collaborative Filtering
A recommendation system technique that makes predictions about user interests based on preferences from many users.
User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.