MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
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Activity Tracking
A dark pattern where users' activities are tracked without their explicit consent or knowledge.
Product Mix Strategy
The approach a company takes to manage and market its portfolio of products, ensuring each product supports the overall business strategy.
Usability Testing
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
Lead Conversion Rate
The percentage of leads that convert into customers.
Digital Twin
A digital replica of a physical entity, used to simulate, analyze, and optimize real-world operations.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
AARRR
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
Benchmarking
The practice of comparing performance metrics to industry bests or best practices from other companies.