Standard Economic Model
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.
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Between Subjects Design
An experimental design where different groups of participants are exposed to different conditions, allowing for comparison between groups.
Ideation
The process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them initially.
Ostrich Effect
A cognitive bias where people avoid negative information or situations, preferring to remain uninformed or ignore problems.
ICE Scoring Model
Impact, Confidence, and Ease of implementation (ICE) is a prioritization framework used in product management to evaluate features.
Optimization Theory
The study of finding the best solution from a set of feasible solutions.
Digital Transformation
The integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.