A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
468 topics found for
“data deletion”
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
Last Touch
The final interaction a customer has with a brand before making a purchase.
Opportunity Scoring
A technique used to prioritize product features based on the potential impact on customer satisfaction and business goals.
80/20 Rule
A principle stating that 80% of effects come from 20% of causes, often used to prioritize tasks and identify key areas of focus.
SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
Operational Risk
The risk of loss resulting from inadequate or failed internal processes, people, and systems.
5 Whys
A problem-solving method that involves asking "why" five times to identify the root cause of a problem.
KOS
Knowledge Organization System (KOS) refers to a structured framework for organizing, managing, and retrieving information within a specific domain or across multiple domains.