Complexity Theory
The study of complex systems and how interactions within these systems give rise to collective behaviors.
The study of complex systems and how interactions within these systems give rise to collective behaviors.
The process of self-examination and adaptation in AI systems, where models evaluate and improve their own outputs or behaviors based on feedback.
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Situation-Complication-Resolution (SCR) is a communication and problem-solving framework used to structure information clearly and logically.
A potential customer who has shown interest in a product or service but has not yet made a purchase.
The process of defining and creating algorithms to solve problems and perform tasks efficiently.
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.