Brand Extension
The practice of using an established brand name to introduce new products or services.
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Product Roadmap
A strategic plan that outlines the goals, milestones, and steps needed to deliver a product that achieves desired outcomes incrementally, providing a clear path forward.
Emerging Trends
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies.
CMM
Capability Maturity Model (CMM) is a framework for improving and optimizing processes within an organization.
User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
Friend Spam
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts.
Implicit Requirements
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context.
Sandler Pain Funnel
A sales technique used to uncover a prospect's pain points through a series of targeted questions.
AIaaS
AI as a Service (AIaaS) is a service model where AI tools and algorithms are provided over the internet by a third-party provider.