Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Critical Incident Technique (CIT) is a method used to gather and analyze specific incidents that significantly contribute to an activity or outcome.
A dark pattern where users are forced to sign up for an account to complete a basic task.
Information provided by users about their experience with a product, used to inform improvements and adjustments.
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
A concept describing how motivation fluctuates over time, influenced by various factors such as goals, rewards, and external circumstances.
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
A concept in behavioral economics that describes how future benefits are perceived as less valuable than immediate ones.