Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
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Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
Unfreeze-Change-Refreeze
A model of organizational change management that involves preparing for change (unfreeze), implementing change (change), and solidifying the new state (refreeze).
Discounted Utility
A concept in behavioral economics that describes how future benefits are perceived as less valuable than immediate ones.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Chaos Theory
The study of dynamic systems that are highly sensitive to initial conditions, leading to unpredictable behavior.
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Stakeholder Management
The systematic identification, analysis, planning, and implementation of actions designed to engage and influence stakeholders in a project.