Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
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Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
Fast and Frugal Heuristics
Decision-making strategies that use simple heuristics to make quick, efficient, and satisfactory choices with limited information.
Crit
Crit (Design Critique) is a structured feedback session where designers present their work and receive constructive feedback from peers.
Risk Compensation
The theory that people adjust their behavior in response to the perceived level of risk, often taking more risks when they feel more protected.
Probability Matching
A decision-making strategy where individuals allocate resources proportionally to the probability of an outcome occurring, rather than optimizing the most likely outcome.
Development Cycle
The sequence of phases through which a product or project passes from conception to completion.
Social Theory
The study of social relationships, structures, and processes.
Behavioral Insights Team
An organization that applies behavioral science to policy and practice to improve public services and outcomes.