Design Maturity
The level of sophistication and integration of design practices within an organization's processes and culture.
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HCD
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.
c12s
Numeronym for the word "Communications" (C + 12 letters + S).
Faceted Search
A search system that allows users to narrow down search results by applying multiple filters based on different attributes or categories.
JTBD
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
Presuasion
A technique used to prime an audience before delivering a persuasive message.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
SMART Goals
Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) Goals are a framework for setting and achieving clear objectives.