Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
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Retention
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
Business Viability
The potential for a project or solution to be economically sustainable and profitable.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
OKR
Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.
Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
Converted Lead
A lead that has successfully become a customer.
XAI
Explainable AI (XAI) are AI systems that provide clear and understandable explanations for their decisions and actions.
OCM
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.