Value Innovation
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.
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Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Mura
A Japanese word meaning inconsistency or variability in processes.
Bottom-Up IA
An approach to information architecture that starts with the details and builds up to a comprehensive structure.
RankBrain
A machine learning-based search engine algorithm used by Google to help process search queries and provide more relevant results.
Product Vision
A high-level description of the future state of a product, outlining its purpose, target audience, and key differentiators.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.