BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
166 topics found for
“data driven design”
Gantt Chart
A type of bar chart that represents a project schedule, showing the start and finish dates of elements within the project.
Feature Audit
A systematic evaluation of all features in a product to determine their usage, effectiveness, and alignment with business goals.
Funnel Velocity
The speed at which leads move through the sales funnel.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
Social Benchmarking
The practice of comparing one's performance, processes, or practices to those of peers or competitors to identify areas for improvement.
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Rebrand
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.