Retention
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
233 topics found for
“data insights”
Unfreeze-Change-Refreeze
A model of organizational change management that involves preparing for change (unfreeze), implementing change (change), and solidifying the new state (refreeze).
Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
Digital Product Manager
A role focused on overseeing the development, launch, and lifecycle of digital products, ensuring they meet market needs and business goals.
Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
Red Ocean
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.