VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
249 topics found for
“data integration”
Presuasion
A technique used to prime an audience before delivering a persuasive message.
Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
Value vs. Complexity
A prioritization framework used to assess and compare the value a feature will deliver to users against the complexity and cost of implementing it.
Behavioral Insights Team
An organization that applies behavioral science to policy and practice to improve public services and outcomes.
Value Innovation
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.