Predictive Analytics
The use of statistical techniques and algorithms to analyze historical data and make predictions about future outcomes.
88 topics found for
“data-driven analysis”
DMAIC
Define, Measure, Analyze, Improve, and Control (DMAIC) is a data-driven improvement cycle used in Six Sigma.
McNamara Fallacy
The error of making decisions based solely on quantitative observations and ignoring all other factors.
Sales Metrics
Data points that represent an individual's, team's, or company's performance in the sales process.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
Logistic Regression
A statistical method used to predict a binary outcome based on prior observations, modeling the probability of an event as a function of independent variables.
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
Berkson’s Paradox
A statistical phenomenon where two independent events appear to be correlated due to a selection bias.
Look Elsewhere Effect
A statistical phenomenon where a large number of hypotheses are tested, increasing the chance of a rare event being observed.