MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
117 topics found for
“data-driven design”
Sunsetting
The process of phasing out or retiring a product or feature that is no longer viable or needed.
MECE
Mutually Exclusive, Collectively Exhaustive (MECE) is a problem-solving framework ensuring that categories are mutually exclusive and collectively exhaustive, avoiding overlaps and gaps.
Bundling Bias
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Feature Audit
A systematic evaluation of all features in a product to determine their usage, effectiveness, and alignment with business goals.
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.