Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Capability Maturity Model (CMM) is a framework for improving and optimizing processes within an organization.
Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) Goals are a framework for setting and achieving clear objectives.
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
The process of evaluating the impact and success of a feature after its release, based on predefined metrics and user feedback.
A decision-making tool that helps prioritize tasks or projects based on specific criteria, such as impact and effort.
A role focused on overseeing the development, launch, and lifecycle of digital products, ensuring they meet market needs and business goals.