Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
39 topics found for
“data-driven growth”
Knowledge Graphs
A network of real-world entities and their interrelations, organized in a graph structure, used to improve data integration and retrieval.
Berkson’s Paradox
A statistical phenomenon where two independent events appear to be correlated due to a selection bias.
Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
Multiple Regression
A statistical technique that uses several explanatory variables to predict the outcome of a response variable, extending simple linear regression to include multiple input variables.
Business Analytics
The process of using statistical analysis and modeling to explore and interpret business data to make informed decisions.
AARRR
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
Decision Tree
A tree-like model of decisions and their possible consequences, used in data mining and machine learning for both classification and regression tasks.
Sales Forecasting
The process of estimating future sales based on historical data, trends, and market analysis.