Lead Conversion Rate
The percentage of leads that convert into customers.
39 topics found for
“data-driven growth”
SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
Brand Extension
The practice of using an established brand name to introduce new products or services.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
KPI
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate the success of an organization, employee, or project in meeting objectives for performance.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Social Benchmarking
The practice of comparing one's performance, processes, or practices to those of peers or competitors to identify areas for improvement.