RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
82 topics found for
“data-driven marketing”
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
Data Analytics
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
Analytics
The systematic computational analysis of data or statistics to understand and improve business performance.
Predictive Analytics
The use of statistical techniques and algorithms to analyze historical data and make predictions about future outcomes.
Quantitative Research
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments.
Descriptive Analytics
The interpretation of historical data to identify trends and patterns.
BI
Business Intelligence (BI) encompasses technologies, applications, and practices for the collection, integration, analysis, and presentation of business information.