Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
90 topics found for
“data-driven strategy”
Keyword Research
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
Digital Product Manager
A role focused on overseeing the development, launch, and lifecycle of digital products, ensuring they meet market needs and business goals.
Product Mix Strategy
The approach a company takes to manage and market its portfolio of products, ensuring each product supports the overall business strategy.
Train/Test
A method of splitting a dataset into two subsets: one for training a model and another for testing its performance.
Clustering Illusion
A cognitive bias where people see patterns in random data.
Business Analytics
The process of using statistical analysis and modeling to explore and interpret business data to make informed decisions.
Confidence Interval
A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter.
CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.