Performance Metrics
Measurements used to evaluate the success of an organization, employee, or process in meeting goals.
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“data-driven strategy”
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Lead Conversion Rate
The percentage of leads that convert into customers.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
Converted Lead
A lead that has successfully become a customer.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Sentiment Analysis
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed.
Retention Rate
The percentage of users who continue to use a product or service over a specified period, indicating user loyalty and engagement.