T-Shaped Skills
A skill set that combines deep knowledge in a single area (the vertical stroke) with a broad understanding across multiple disciplines (the horizontal stroke).
1188 topics found for
“deceptive design”
Dual Self Model
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
Founder’s Mentality
A mindset and approach that embodies the entrepreneurial spirit, passion for improvement, and deep sense of ownership typically associated with a company's founders.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Ontology
A structured framework for organizing information, defining the relationships between concepts within a specific domain to enable better understanding, sharing, and reuse of knowledge.
Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
Feature Factory
A term used to describe an organization focused on continuously shipping new features, often at the expense of quality, user experience, or business value.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Escalation of Commitment
A cognitive bias where individuals or organizations continue to invest in a failing project or decision due to the amount of resources already committed.