On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
1188 topics found for
“deceptive design”
Marketecture
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details.
FDD
Feature Driven Development (FDD) is an agile methodology focused on designing and building features based on client-valued functionality.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Onboarding
The process of guiding new users through the initial stages of using a product or service, helping them become familiar with its features and benefits.
Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
Scrum Agile Framework
An Agile project management framework that uses iterative cycles, called sprints, to deliver incremental improvements and adapt to changing requirements.
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Tribe
A collection of multiple squads working in the same domain or on related projects, typically consisting of 40-150 people.