CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
1188 topics found for
“deceptive design”
User Story
A simple description of a feature from the perspective of the user, typically used in Agile development to capture requirements and guide development.
Last Touch
The final interaction a customer has with a brand before making a purchase.
White Box Testing
A testing method that examines the internal structure, design, and coding of a software application to verify its functionality.
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
BPMS
Business Process Management Software (BPMS) refers to tools and systems that help organizations design, model, execute, monitor, and optimize their business processes.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.