Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.
The process of identifying user needs and market opportunities to inform the development of new products or features.
Adaptive Software Development (ASD) is a software development methodology that focuses on continuous adaptation to changing requirements and environments.
A methodology that focuses on minimizing waste and maximizing value in business processes.
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Enhanced search results that include additional visual or informational elements beyond the standard text, often derived from structured data on a webpage.
A hybrid Agile project management framework that combines elements of Scrum and Kanban to improve flexibility and workflow management.
The practice and science of classification, often used to organize content and information.
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
A product development methodology that emphasizes shaping work before starting it, fixing time and team size but leaving scope flexible to ensure high-quality outcomes.