Neuroaesthetics
The study of how the brain perceives and responds to art and design, exploring the neural basis for aesthetic experiences.
215 topics found for
“deceptive design”
Tesler’s Law
The principle stating that there is a limit to the amount of complexity that users can handle, and if designers don't manage complexity, users will.
Formative Testing
A type of usability testing conducted during the design process to identify issues and improve the design iteratively.
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
Forced Action
A dark pattern where the user is required to do something in order to access certain functionality or information.
Backstage
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
Sneak Into Basket
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox.
The User Is Drunk
A usability testing approach where designers assume that users are easily confused and distracted, focusing on simplicity and clarity in design.
Principle of Contrast
A design principle that states that contrasting elements (such as color, shape, size) can be used to draw attention and create visual interest.