Principle of Scale
A design principle that involves using relative size to indicate the importance of elements, creating visual hierarchy and focus.
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“deceptive design”
Attention Ratio
The ratio of interactive elements (links, buttons) to the number of goals on a landing page.
Hierarchy of User Needs
A framework inspired by Maslow's Hierarchy of Needs, applied to user experience design, prioritizing basic functionality and reliability before enhancing usability and delight.
Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
Component Swapping
Replacing one UI component with another, often used in adaptive or dynamic interfaces.
Error Prevention
Design strategies aimed at preventing user errors before they occur.
Clickability
The perceived affordance of an element to be clickable, indicating that it can be interacted with.
Contrast Effect
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.
Environmental Psychology
The study of the interplay between individuals and their surroundings, including built environments and natural settings.