Information Hierarchy
The arrangement of information in a way that prioritizes the most important content, guiding users through the information in a logical order.
1188 topics found for
“deceptive design”
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
Rapid Prototyping
The process of quickly creating a preliminary version of a product to test and validate ideas before full-scale development.
Subscription Trap
A dark pattern where it's easy to subscribe but very difficult to cancel the subscription.
Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
Sneak Peek
A dark pattern where users are shown a preview of content that is then gated behind a paywall or sign-up.
Conspicuity
The ability of an object to stand out and attract attention within its environment.
Cognitive Load Theory
A theory that explains how the amount of mental effort required to process information can impact user experience and task performance.
Ego Depletion
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.