COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
The tendency for people to pay more attention to items placed in the center of a visual field.
The study of how colors affect perceptions and behaviors.
A theory that explains how information is processed through different sensory modalities, such as visual, auditory, and tactile.
The phenomenon where having too many options leads to decision-making paralysis and decreased satisfaction.
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
A professional responsible for designing and managing data structures, storage solutions, and data flows within an organization.
The practice of keeping multiple web pages open in browser tabs for future reference or action.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.