Generative Research
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
1188 topics found for
“deceptive design”
Focal Points
Elements in a design that draw the viewer's attention and create a visual hierarchy.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
Storyboard
A visual representation of a sequence of events or user interactions, used to plan and communicate the flow of a narrative or process.
Grounded Theory
A research method that involves forming a theory based on data systematically gathered and analyzed.
Time Pressure
A dark pattern where users are pressured to make quick decisions by creating a false sense of urgency.
User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
von Restorff Effect
A phenomenon where an item that stands out is more likely to be remembered than other items, often used in design to highlight important elements.
Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.