Empathy Mapping
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
1188 topics found for
“deceptive design”
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
Poka-Yoke Principle
A Japanese term for "mistake-proofing," referring to any mechanism or process that helps prevent errors by design.
Rule of Three
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences.
Limited Attention
The concept that humans have a finite capacity for attention, influencing how they perceive and interact with information.
Confirmshaming
A dark pattern where the user is guilt-tripped into opting into something by using language designed to shame them if they decline.
Less Is Better Effect
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality.
Heuristic Evaluation
A usability inspection method where experts review a user interface against a set of heuristics to identify usability issues.
Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.