Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
1261 topics found for
“deceptive design”
Hook Model
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
Expectation Effect
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
Crazy Eights
A brainstorming technique where participants sketch eight ideas in eight minutes to generate a wide range of concepts quickly.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Decision Fatigue
The deteriorating quality of decisions made by an individual after a long session of decision making, due to mental exhaustion.
Friction
Elements in a process that cause resistance or slow down user actions, which can lead to frustration or be used intentionally to prevent errors and encourage deliberate actions.
Behavioral User Experience
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.